Our Process
- Research & Analysis
- Brand Strategy & Positioning
- Visualization
- Testing
- Implementaion
- On-going Stewardship
- Start with research to obtain an in-depth look at our clients business.
- Analyze business, industry, competition and marketplace dynamics
- Conduct research: Internal & External Audiences
- Audit current brand programs
- Develop a positioning document that summarizes the opportunities for the brand and puts forward our brand recommendations
- Analyze key strengths and uniqueness
- Determine current and desired perceptions
- Identify gaps
- Identify opportunities for brand differentiation
- Distill key messages
- Craft positioning platform
- Develop the brands core visual elements and demonstrate the positioning platform through a series of comprehensive prototype communications for applicable media.
- Develop brand identity elements: Logo, typography, colors, & color systems
- Develop positioning/promotional copy
- Conduct market research to test the brand programs with key consumer groups.
- Test positioning platform
- Test brand identity and prototypes
- Test concepts and key messages
- Orchestrate, produce and deliver the total brand communications program
- Develop implementation blueprintf timetable
- Establish program budget
- DeSign and produce final communication
- Introduce final program to Client
- Execute brand/communication/event program
- Help Clients manage their brands through the creation of standards, on-going brand evaluations and a continued role as brands are developed and reevaluated.
- Develop brand graphic standards
- Conduct on-goillg brand audits
- Provide on-going brand consultation
- Guide strategically and implement tactically the evolution of the brand
